Did you know that 95% of online shoppers get suspicious and think that online reviews have been fabricated or censored if they see no poor reviews published? In this day and age it is all about transparency and guest review plugins on hotel websites are a great way of building trust with the online community. What you might not realise is that a hotel is actually increasing their chances of promoting a positive online reputation by implementing these plugins showing both their good and their not-so-good guest reviews.
Falling in line with this is the fact that 60% of TripAdvisor users (the world’s largest online travel community) believe that a good reply from management to a negative online review would encourage them to book. Implementing this type of plugin is just one aspect of the many technology trends that are taking place in the hotel industry. See the below infographic created by Ard na Sidhe Country House for more details on the trends.