MICE stands for Meetings, Incentives, Conferences, and Exhibitions. MICE tourism is a specialized niche for groups that are dedicated towards organizing, planning, booking, and facilitating all activities related to MICE. There are several components in this kind of tourism. Events can be of short or long durations, groups can be small or big, the budget may be tight to unlimited… the list at times seems endless.

The players in this field have a lot to decide on:

  • Food and beverage
  • Accommodation – hotels, inns, lodges, guesthouses…
  • Logistics, including commuting to and from airports, railway stations…
  • Venue – hotels or cruise ships
  • Tourism – in and around the venue

This was just a teaser – the list goes on. There are a hundred and one things the organizer has to look into to make sure that the event is a resounding success.

India- the hottest new destination

India is a unique MICE destination. It offers the ultimate in modern facilities while basking comfortably in old cultural and heritage sites. There is a dynamic blend of the mystical and the exotic here that beguiles all and sundry to its enchanting shores. With its bewitching beaches and magical markets, it is fast becoming a famous tourist destination and MICE isn’t far from its charms.

With its myriad chains of hotels offering international standard facilities and services, which include large, spacious meeting halls and modern conferencing centers and other amenities, India is catching up with the developed countries in offering the very best in MICE services.

Now, India is connected with more than 50 global destinations via air. Then there are several domestic airlines that connect the length and breadth of the country seamlessly. That is not to say that surface transport is by any means lagging behind. There is an excellent railway system running through India, along with world-class roads that cover most of the nooks and crannies of the country.

India has a huge manpower base which speaks in English, which is the global language of business. Many organizers offer the services of English-speaking guides and assistants, which is of great help to MICE travelers.

There are quite a number of super luxurious trains, regal and stately in looks and conveniences, which offer superb MICE tourism plans. Some leading names are the Maharajas Express, Royal Rajasthan on Wheels, Fairy Queen, and others. Not only do these supremely lavish trains offer the guests an unforgettable travel experience, they also are excellent MICE hosts and are a huge favorite of many corporate groups that believe in conducting business while firmly ensconced in the lap of luxury.

India is in the process of updating its MICE facilities. This is because India is known the world over for its warm hospitality, and the tourism industry wants a share of the MICE pie by inviting guests to this mesmerizing destination. MICE is well on its way to becoming a big part of its travel and promotional budget.

There are several plans to customize the offered services for guests so that they leave the country wanting for more.


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